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John Rotella

John Rotella 

President and CEO

He is the catalyst for innovation, upcycling and food safety. John oversees operations and new business development.

John's experience as a fourth-generation baker brings skills in process management, engineering, food safety, and a commitment to quality that have enabled us to develop an exceptional production facility.

A lifelong animal lover, John currently shares his home with two pugs, Ella and Stella.


Heidi Gillman

Director of Business Development

Heidi has an extensive background in business development and a true passion for relationship based sales. Her professional experience positions her perfectly to be instrumental in growing this exciting, innovative and sustainable brand. Her love for animals marries with her drive to educate others of 'the story of Ag-Alchemy' and how we have such a positive impact of the lives of the animals we love and the planet we live.

Heidi and her husband share their home with their 6 teenagers and 2 dogs, CoCo & Louis.

For all business development, sales or wholesale inquiries, please email Heidi at: or 

Cindy Martinez

Office Manager 

Cindy worked with the US Postal Service for 28 years, starting as a carrier and working up to her role as post master. She manages the books, payroll, order fulfillment, and makes sure everyone has what they need to succeed in their roles at Ag-Alchemy. If you give us a call, it's likely her lovely voice you'll hear!

Cindy and her husband have a full house between their children, dogs, cats, chickens and ducks.

For questions regarding online orders or general customer service, please email Cindy at: or 

Alexa Martinez

Sales & Production Support

Alexa started in 2019 on the manufacturing side and made her way to distribution. From there, she supported R&D and Sales & Marketing. Her diverse ‘hands on’ experience within the company has proven invaluable. She is excited to see Ag-Alchemy flourishing into a well-known name in the pet food industry.

Alexa lives with our #1 taste tester, Dougie Fresh a well fed Goldendoodle.